Show it framed the way they'll frame it
Most buyers will put a printable in a simple ready-made frame, often with a mat. A thin black, white or natural oak frame with a white mat is the most realistic presentation for a digital download.
Avoid showing a printable as a thick gallery canvas unless you explain how to order one; buyers may assume that is what they will get.
Make it clear that it's a download
Say 'digital download, no physical item shipped' in the first lines of the description and on one listing image. Clear wording prevents disappointed buyers and cases.
Show the ratios and sizes included
Add one image that lists the files and the sizes each prints. A table like this answers most questions before they are asked:
| File | Prints at (inches) | Prints at (cm / A sizes) |
|---|---|---|
| 2:3 | 4×6, 8×12, 12×18, 16×24, 20×30, 24×36 | 20×30, 40×60, 60×90 |
| 3:4 | 6×8, 9×12, 12×16, 18×24 | 30×40, 45×60 |
| 4:5 | 8×10, 16×20, 24×30 | 40×50 |
| 11:14 | 11×14, 22×28 | — |
| ISO A | A-size frames | A5, A4, A3, A2, A1 |
Our print ratio guide explains the families, including the A sizes buyers in the UK, Europe, Australia and India use.
Explain how to print
Many buyers have never printed a large file. A short image or note covering home printing, local print shops and online print services, with the recommended paper, removes a common reason to hesitate. Mention that colours vary slightly between screens and printers.
Use several rooms and one close look
Show the art in three to five rooms and one closer view so buyers can judge detail. Keep the artwork exact: no texture overlays that change its colours. Use the same frame across the listing so buyers know what to expect.
Make the collection consistent
Printable shops often have dozens or hundreds of listings. Reusing the same few rooms and frame for a whole collection makes the shop look coherent, and saves hours. That is what WallMock is built for: favourite rooms and a saved frame setup, applied to every artwork in a batch.
Questions sellers ask
What frame should I show for a printable?
A simple thin frame with a white mat, in black, white or natural oak, matches how most buyers will display the print.
How many files should a printable listing include?
Many sellers include five ratio files (2:3, 3:4, 4:5, 11×14 and ISO A) so buyers can print most standard sizes.
Should I put a watermark on printable mockups?
Many sellers add a small, subtle mark to mockups to discourage copying. Keep it away from the centre of the art so it doesn't spoil the hero image.